RSS in NY Times

Nice NY Times article on RSS.

Reminds me in a way of Seth Godin’s Atmosphere Cancer piece. The name RSS doesn’t communicate the right message to those that don’t already know what it’s about. It may not communicate any message.
Neither does a little orange icon - in fact this makes it even harder for RSS to become adopted. Now I have to know 1) what the icon means and 2) what RSS means.

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