Google Lighthouse is…

  1. Something to talk about, because Google hasn’t done anything remarkable lately
  2. A source of wild speculation from people that have no idea
  3. A premature viral effect - The idea spreads when it’s a speculative idea, but once the actual thing is out no one cares, and the virus dies (see also: Apple’s recent HiFi product launch).
  4. Something that, if it’s like other recent Google releases, will either a) reduce your privacy rights or b) will not be worth writing about a week after it launches (see also: Google Pages - which received more attention when it was called “Trogodor” and no one new what it was).
  5. A way for me to increase page views on my blog

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