GOOG Finance and the coming of the Corporate Blogger

Google launched Google Finance today, and it hasn’t exactly received rave reviews. Personally, I like it. I think that it’s actually good for the consumer. Why? Because more corporations will have to start blogging. Google finance puts blog posts about the company on the company details page. Unfortunately it is fueled by Google Blog Search, which is weak at best, but it does bring attention to some blogs, a fact that companies would be foolish to ignore. Smart companies will likely respond by launching their own blogs so that they themselves can dominate the results (as Google does with its page).

By bringing more corporations in to the blogging realm consumers will be aided. First, consumers will have easier access to important information; second, some corporations will realize that they can send out offers to customers through blogs / rss and will be able to reach the consumers that are anxiously awaiting their message; and third consumers will be given a forum to directly interact with some companies.

The site overall may not be better than any other finance site, but it certainly has a chance to bring more corporations into the world of blogging. Granted, the new blogs will be more like the extremely cheesy Official Google Blog, but it’s better than nothing.

One last note, I find it very interesting that GOOG returns no blog results for Google’s most recent lawsuit, yet it is the first result for YHOO.