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It pays to suck.

March 23, 2006 in Google, Uncategorized by JDA

I’ve been noticing a number of posts lately that seem to have a common theme, “it pays to suck.”  The major premise is that if you have weak content you will make more money on ads, because no one will want to stay on your site very long, and the ads will give them an escape mechanism.

I’ve addressed this before with respect to Google, but didn’t really think of it with respect to publishers of Google Ads.  So, now as I see it there are at least a few Google weaknesses that are very profitable:

  1. Weak SERPs leads to clicks on Ads
  2. Weak publishers (Google uses open enrollment) lead to more Ad clicks.
  3. Preventing new websites from doing well in SERPs leads webmasters to join AdWords

Google is praised (340.74 per share) for being a great innovator, when really all it’s good at is being bad.  That’s a hell of a business to be in, but how long can it really last?  The more dumb moves Google makes (Google Pages, That weird 3d modeling thing, Google Mars) the more people will start to realize Google’s not that great.