Smalltown.com launched the other day, and I’ll call it Yalp! Yalp, is an acronym for “yet another local player” - but unlike some of the good local players I don’t really like what Smalltown is doing.
To me it just doesn’t make sense. Smalltown is built in Flash and can be an intense page load. Yet it’s targeted at small towns. Sure small towns are coming around to this whole broadband thing, but in general people in small towns spend less time online and are more likely to have dial-up connections. Furthermore, flash is a tricky issue for search engines. Smalltown seems to have some of that figured out, but with such a heavy amount of local traffic coming from search I don’t think it makes sense to risk the search optimization.
My website wednesdays can only get one of two grades either “this will change how I use the web” or “fail”
Grade: Fail.
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