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First pick a voice.

October 19, 2006 in Thursday, blogging, marketing by JDA

The best blogs have a unique voice. The first thing you need to do when you start a blog is pick your voice. Is it going to be serious, light-hearted, witty, comical? You decide, but decide and stick to it. You’ll be better off for it.

Good Examples: Valleywag and Trizle

By choosing a voice your blog will stand out from the millions of others on the same topic. This isn’t anything new, if you want to have a successful product it needs to reflect a certain personality. There’s no real reason to think that you should be marketing your blog any differently.

I don’t believe that everyone should blog, but if you’re going to, make it worth reading. Have I done the best job of this? I’m not entirely sure, but I think I’m getting there.