In my last post I talked about using MySpace as a source of viral marketing, but really success on MySpace has very little to do with viral marketing. It has to do with Real Estate. I’m meeting with someone tonight who has an ecommerce website and I’m going to tell him what I always do: “sell your stuff on ebay.” People go to ebay to buy, if you sell you should be there. Similar logic applies to MySpace. People go to MySpace to … look at profiles and communicate, if you have a message that you want to communicate put your message on MySpace. You have to go where your message will be heard.
For the same reasons that you’ll sell more products in the mall than in a stand alone store in the middle of nowhere, you’ll get more traffic from Google and MySpace than you will from HotBot and Geocities. You have to go where your customers are you can’t force them to go where you want them to go.
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