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TechCrunch Rejects

November 16, 2006 in Thursday, marketing, techcrunch by JDA

Guy Kawasaki recently did a write an interview with Michael Arrington in which he asked him how exactly you get on TechCrunch. The answer was essentially ‘be great or be google’ but I believe that there are plenty of great new start-ups not on TC as well as a bunch of average start-ups on TC. The thing to remember is that just because you didn’t make it doesn’t mean it’s over. There are a bunch of bloggers out there like me who would love to write about your start-up. And if enough of us write about you, eventually everyone else will start to notice.

Blogging, like most businesses, can be thought of in terms of ‘earn’ and ‘turn’ - In this case TechCrunch is the earn, you get a bunch of visits form one spot. But if that doesn’t work there’s still the turn, getting the same number of visits but in smaller batches from lesser known bloggers.

So if you have a start-up, or know of one that’s not getting enough attention, let me know.