Website Wednesday - The non-web edition

So yesterday I said I had a big bag of new sites to blog about after my little hiatus, and today I give you a site that has its focus elsewhere. In fact the focus is reaching people when they’re not online. TextMarks, launched not that long ago and it has received some attention, but not enough. The concept is simple, people subscribe to a keyword by sending a text message with the keyword to 41411. After that, the owner of the keyword can send out a mass message to all of the people that have subscribed.

I like the service because it is amazingly easy to sign up for and use, and delivers an extremely clear message. I’m pretty sure Mozes is competing in this space, but I’m never really sure what Mozes is all about. Mozes really should have the edge, it is well designed (though I hear slanted stripes are on their way out) and has a musical slant with plenty of influencers on board. But, I’m still not sure what it’s about.

I guess there are two ways to view these services. 1 - they’re for people that are always connected to a group and want updates all the time or 2 - they’re for people in groups that don’t associate with each other all that often. I’m using TextMarks for purpose number 2 - at least in my first usage of it. I’ve been delegated the task of updating my old high school class website, and to me that’s pointless because no one ever goes to the thing. All we want are the occasional messages to tell us what’s going on. For that TextMarks will work great - so would a blog, but my guess is a lot more people would want this info to come from a text rather than an RSS feed (and I don’t have to explain that your MyYahoo page is made of RSS feeds).

Update: Dorrian from Mozes posted a couple of comments that are worth reading if you’re interested in this area.