Comments on: Pandora crosses the line http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/ Fri, 21 Nov 2008 00:01:26 +0000 http://wordpress.org/?v=2.6.1 By: The Daily JDA · Do this Pandora http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3819 The Daily JDA · Do this Pandora Thu, 15 Feb 2007 01:08:15 +0000 http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3819 [...] I consider myself reasonably well connected to information. Yet lately I’ve somehow missed out on a few things I would like to have known about. They happen to be album releases. First was Beck’s: The Information, and now Clap You Hands Say Yeah’s: Some Loud Thunder. I use pandora all the time, and while I haven’t listened to my Beck station in a while, I’ve given thumbs up to both Beck and CYHSY that Pandora knows I am a fan. So, why not somehow tell me they have new albums coming out? I’d prefer RSS, but I’ll even let you email me that info with links containing your affiliate codes. Go ahead.. do it, I dare you, and then maybe we won’t have this conversation anymore. [...] [...] I consider myself reasonably well connected to information. Yet lately I’ve somehow missed out on a few things I would like to have known about. They happen to be album releases. First was Beck’s: The Information, and now Clap You Hands Say Yeah’s: Some Loud Thunder. I use pandora all the time, and while I haven’t listened to my Beck station in a while, I’ve given thumbs up to both Beck and CYHSY that Pandora knows I am a fan. So, why not somehow tell me they have new albums coming out? I’d prefer RSS, but I’ll even let you email me that info with links containing your affiliate codes. Go ahead.. do it, I dare you, and then maybe we won’t have this conversation anymore. [...]

]]> By: Frederic A. http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3789 Frederic A. Tue, 13 Feb 2007 16:18:44 +0000 http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3789 I'm another big fan of Pandora. I am glad I have not yet come across the Mc Donald ad and wish never to have to listen to audio ads either. On the other hand, I loved the sponsored page in connection to the type of content delivery. I am now integrating a similar option of ad display for a site I currently co-own. In fact, I have saved quite a few screen shots from Pandora to help me in designing my site's template. Now, striking the balance of a sponsored page without dwarfing the content will be the challenge. Frederic I’m another big fan of Pandora. I am glad I have not yet come across the Mc Donald ad and wish never to have to listen to audio ads either.

On the other hand, I loved the sponsored page in connection to the type of content delivery. I am now integrating a similar option of ad display for a site I currently co-own. In fact, I have saved quite a few screen shots from Pandora to help me in designing my site’s template.
Now, striking the balance of a sponsored page without dwarfing the content will be the challenge.

Frederic

]]> By: Tom Conrad http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3490 Tom Conrad Wed, 17 Jan 2007 02:09:23 +0000 http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3490 We've shared some of our thoughts on this topic over on our blog: http://blog.pandora.com/pandora/archives/2007/01/pandora_audio_a.html We'll continue to follow the thread here of course, but we'd also welcome your comments and feedback on our post as well. This audio ad in question was a test and the dialog that's taking place now is exactly the kind of thing we need to help us make good decisions about how advertising on Pandora will evolve. Thanks to everyone that's participated to this point. Looking forward to the continuing discussion. Tom CTO @ Pandora We’ve shared some of our thoughts on this topic over on our blog:

http://blog.pandora.com/pandora/archives/2007/01/pandora_audio_a.html

We’ll continue to follow the thread here of course, but we’d also welcome your comments and feedback on our post as well.

This audio ad in question was a test and the dialog that’s taking place now is exactly the kind of thing we need to help us make good decisions about how advertising on Pandora will evolve. Thanks to everyone that’s participated to this point. Looking forward to the continuing discussion.

Tom
CTO @ Pandora

]]> By: ‘Greeting Newcomers’ OR ‘Passing on the negative’ at The Daily J.D.A. http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3418 ‘Greeting Newcomers’ OR ‘Passing on the negative’ at The Daily J.D.A. Thu, 11 Jan 2007 01:01:31 +0000 http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3418 [...] Greetings Mashable, Wired, and Digital Music readers. I’ve been getting some nice linkage from this post, but really I love Pandora, and I admire the way the situation has been handled. It’s strange that I get quoted most often for negative posts, because I love the web and I do a lot of posts about the great sites that are out there, like this one. [...] [...] Greetings Mashable, Wired, and Digital Music readers. I’ve been getting some nice linkage from this post, but really I love Pandora, and I admire the way the situation has been handled. It’s strange that I get quoted most often for negative posts, because I love the web and I do a lot of posts about the great sites that are out there, like this one. [...]

]]> By: Pandora Audio Ads Unwelcome - Mashable! http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3412 Pandora Audio Ads Unwelcome - Mashable! Wed, 10 Jan 2007 05:26:24 +0000 http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3412 [...] Pandora, the music recommendation site that rivals Last.fm, has started testing audio ads - they’re not going down too well. Pandora has been running on-screen ads for a while, and users seemed to accept them as a necessary part of the service. But over the last few days, some listeners have started to notice ads in the audio stream itself - in particular, 9 second ads for the McDonald’s Dollar Value menu. Every post I’ve seen so far has been negative. [...] [...] Pandora, the music recommendation site that rivals Last.fm, has started testing audio ads - they’re not going down too well. Pandora has been running on-screen ads for a while, and users seemed to accept them as a necessary part of the service. But over the last few days, some listeners have started to notice ads in the audio stream itself - in particular, 9 second ads for the McDonald’s Dollar Value menu. Every post I’ve seen so far has been negative. [...]

]]> By: Josh Amer http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3383 Josh Amer Sun, 07 Jan 2007 22:01:32 +0000 http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3383 Frank - I like the idea of ads that are relevant, and I probably would have been applauding the move to audio pre-rolls had the ad been relevant in any way. The repetitive McDonald's ad however, didn't cut it for me. I think more people will be turned off by this than you think. I think a lot of users enjoy the commercial free aspect. Frank - I like the idea of ads that are relevant, and I probably would have been applauding the move to audio pre-rolls had the ad been relevant in any way. The repetitive McDonald’s ad however, didn’t cut it for me.

I think more people will be turned off by this than you think. I think a lot of users enjoy the commercial free aspect.

]]> By: Frank http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3382 Frank Sun, 07 Jan 2007 21:45:43 +0000 http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3382 Well, I've switched stations at least five times recently and have only heard the ad once. Even if I'd heard it (or others) more, I'd hardly mind. I don't think most of Pandora's users and potential users are too opinionated about this. Heck, Magnatune and my favorite NPR station advertise themselves much more frequently (between each song and when the station is opened, resp.). Ads that adapt to our musical interests would really be a hook, though. It'd be quite a project, but hearing ads about shows and CD releases (or just seeing such ads), would be a draw to users and might pay, too. Well, I’ve switched stations at least five times recently and have only heard the ad once. Even if I’d heard it (or others) more, I’d hardly mind. I don’t think most of Pandora’s users and potential users are too opinionated about this. Heck, Magnatune and my favorite NPR station advertise themselves much more frequently (between each song and when the station is opened, resp.).
Ads that adapt to our musical interests would really be a hook, though. It’d be quite a project, but hearing ads about shows and CD releases (or just seeing such ads), would be a draw to users and might pay, too.

]]> By: More Music Discovery at The Daily J.D.A. http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3381 More Music Discovery at The Daily J.D.A. Sun, 07 Jan 2007 21:08:15 +0000 http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3381 [...] Meme Me « Pandora crosses the line [...] [...] Meme Me « Pandora crosses the line [...]

]]> By: Tim http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3380 Tim Sun, 07 Jan 2007 20:24:03 +0000 http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3380 I think Tom has been getting a lot of negative feedback because of creep of advertising into the music stream. I've got a site going to post ideas, questions, and criticisms of Pandora over at... http://ideabox.crispyideas.com and another site for sharing your stations that is growing in popularity. http://pandorastations.crispynews.com Thanks! Tim Pandora profile: http://www.pandora.com/people/pandorastations I think Tom has been getting a lot of negative feedback because of creep of advertising into the music stream. I’ve got a site going to post ideas, questions, and criticisms of Pandora over at…

http://ideabox.crispyideas.com

and another site for sharing your stations that is growing in popularity.

http://pandorastations.crispynews.com

Thanks!
Tim
Pandora profile:
http://www.pandora.com/people/pandorastations

]]> By: Josh Amer http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3376 Josh Amer Sun, 07 Jan 2007 15:16:18 +0000 http://jdamer.com/wordpress/2007/01/06/pandora-crosses-the-line/#comment-3376 Tom - Thanks for your comments. If you search for pandora on my site, you'll see that I am and have been a big fan for a while; that's why this new revenue source was a little upsetting. I understand the dilema, I typically leave Pandora open in the background and use it inactively, so any ads on the site would be lost on me and other similar users. So yes, audio ads do get my attention, but not in the way you'd like. One thing I've always liked about Pandora was the way the site was monetized by enhancing the service. Giving me the opportunity to buy songs enhanced the service without interfering with any of the reasons I came to the site. Even the various visual ads that were used never degraded the service even if they went largely ignored. Now with audio ads, I'm a little turned off. Especially annoying, is the fact that every time I change stations an ad plays. So, if I change stations 3 times within 5 minutes I have to hear three ads that cannot be skipped all for the same product. I may (and that's questionable) be able to accept the ads if it was not possible to hear them so frequently and if I heard more than one ad. I want Pandora to succeed and I want to continue to use the service, but if audio ads become a larger part of the service I may look elsewhere. Tom - Thanks for your comments. If you search for pandora on my site, you’ll see that I am and have been a big fan for a while; that’s why this new revenue source was a little upsetting. I understand the dilema, I typically leave Pandora open in the background and use it inactively, so any ads on the site would be lost on me and other similar users. So yes, audio ads do get my attention, but not in the way you’d like.

One thing I’ve always liked about Pandora was the way the site was monetized by enhancing the service. Giving me the opportunity to buy songs enhanced the service without interfering with any of the reasons I came to the site. Even the various visual ads that were used never degraded the service even if they went largely ignored. Now with audio ads, I’m a little turned off.

Especially annoying, is the fact that every time I change stations an ad plays. So, if I change stations 3 times within 5 minutes I have to hear three ads that cannot be skipped all for the same product. I may (and that’s questionable) be able to accept the ads if it was not possible to hear them so frequently and if I heard more than one ad.

I want Pandora to succeed and I want to continue to use the service, but if audio ads become a larger part of the service I may look elsewhere.

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