Put some RICE in your blog

Who doesn’t hate an acronym? Corporations for one, they seem to love them. While I’m sort of in career limbo I’m working with a company on possibly developing a blog or six - to help in this task I came up with the RICE acronym of best uses for corporate blogs.

Reputation: building up your image, making sure you are proactive in make yourself look good before the press makes you look bad. This one is more important in some industries than others - but everyone could use it.
Information: this is the type of blog the Lopico blog is. It’s all about what your doing and explaining things to your customers.
Communication: really the heart of every blog, but my emphasis with this point is on letting people communicate with you; not just shoveling your info on them (for shoveling, see: I).
Expertise (or expertification if you need the consistent ending): That’s the type of blog I wish I could say that this is. Using your blog to establish yourself as an expert is a great way for a corporation to use a blog and usually the easiest answer when someone says, “why the hell should we blog?”

It’s quick, easy to remember and most importantly helps explain some of the most common uses of a blog - use it or don’t, but it works for me.