It’s easy to make junk…

… but nobody wants it. I tried to completely program, design and launch a site a couple of weekends ago, when I realized a couple of things:

1. What’s the hurry?
2. I’m not following my mantra of “assume it’s being built, go after what you’d want next”
3. Building to quickly is a sure fire way to fail

Sure, there are exceptions - I did motask in a little over a week, it had about 1500 uniques in its first 5 hours of launch and it continues to do fairly well in terms of growth and usage - but on average, you’re better off building for quality not speed. I wanted to get the new site up quickly mainly for the novelty of doing it in a weekend - but when the novelty wears off, you’re left with a half-assed site and a bunch of unresolved/undiscovered issues that you half to go back and spend time on anyway.

So, what happens to the new site (Frisht) now? Well, before I started building it, I had set a yearly goal of launching at least two new sites (not counting blogs which I can set up in about an hour) - I suppose it will become one of the two. The longer I take to build it, the more likely it is to not be junk. The more thought that gets put in, the less junky it gets - so, I’m holding off and hopefully before the end of April, I’ll be telling you what Frisht is all about.