In: CDM Out: SEO

Cdm? Never heard of it you say? That’s because I just made it up. Seo, in reality, is a technical thing. It starts with the way a site is put together and includes things like title tag management. Cdm is often confused with seo, but I think it’s completely different. Cdm is content distribution management. Often thought of as seo, but the traditional thinking on seo really has two parts…and I don’t think it’s right to lump them together. Seo involves prepping a site to be search friendly - all of the on page aspects. Cdm is making sure someone notices. Your site can be technically perfect from a search engine’s point of view, but that really doesn’t matter unless someone thinks your site is worth their time. People think a site is worth their time if they’ve heard about it. You’ll rarely hear about a site unless it engages in some cdm. Furthermore, as search engines become more refined, thee on page stuff matters less. In the end cdm is more important than seo (though your seo should be nearly flawless) and it’s going to be the next big web service market (especially as seo moves in-house or dies).