Before you blog try sharing

Many people and companies blog to position themselves as experts in a field, which is fine - but there’s something even easier that you can do that will establish you as being in touch and potentially turn you into a greater resource than a blog. This is especially true if you don’t write well. Share things you find interesting with others.

Sure plenty of individuals do this, but it’s extremely extremely rare to see this done by a company. If I run a consulting company, I not only want to show off my own news, I also want to position myself as being knowledgeable on current trends. The easiest way for me to do this is to link to articles that I consider valuable. By doing this i’m showing that I am up on current trends and at the same time building a resource that visitors will likely want to revisit.

All it takes is a little integration with the delicious api (or any other bookmarking service), a widget (see my Google reader shares in the sidebar), or a quick custom job. I built the basics of a social bookmarking site in just about 4 hours. After that just browse the internet as you otherwise would and share stories you find interesting or useful.